Google's search engine is based on an link analysis algorithm known as PageRank. Google occasionally tweaks the PageRank algorithm to place greater or lesser emphasis on particular variables in order to improve its service. One of the things that Google has done recently is to include the geographical location of a website's server as an influential factor. Where your website is hosted now affects your Google ranking.
Read MoreUse of Internet Social Networking - sites and services such as Facebook, Twitter, LinkedIn, and others - in Australia is exploding. Online Social Networks are changing how people spend their leisure time, and it's changing the way people work as well. Want to know more?
Read MoreMore than once recently I've been asked by a client, or a potential client, about sales. "How many more sales will we make if…" is a question I've heard more than once. My answer was - can only be - "I don't know". And it's the truth. This may come as a shock to some readers, but sales and marketing aren't the same thing. They are often bound together mentally, in "Sales and Marketing". But they are very different things, and I'm not even sure that someone focused on one can be focused on the other.
Read MoreWe're still seeing quite a bit of business-related email from clients and potential clients bearing hotmail, gmail, and bigpond email addresses. This is something that we've talked about before ("Be master of your domain"), but we feel pretty strongly about it! Your email address is often the first thing that a new contact sees - it's their first experience of you and your business. Those valuable milliseconds of eyeball time should be advertising you, not bigpond!
Read MoreAn unknown number of you may have been contacted recently by an Asian callcentre on behalf of a company calling itself "Big Roo". If you have been, well you're not the only one. Big Roo appears to be taking advantage of the demise of Yellow and White Pages to try and position itself as a sort of online replacement. (Newsflash - we have one. It's called "Google".)
Read MoreMany Wordpress themes from CMS theme agency Woothemes feature support for email newsletter service-provider Campaign Monitor in the form of a pretty "enter your e-mail address" widget. However, at present that widget adds only email addresses, not names -- and recording names is important. Here's how to get around that using some easily-tweaked tools to produce a slick-looking flexible subscription form that looks just as good as the native Woothemes widget.
Read MoreThanks to everyone who attended last night's seminar on Social Networking. It was a pleasure and I offer my thanks to Hayes Knight for the opportunity to participate in this year's Seminar Series.
Read MoreIn today's hyper-connected world, communicating effectively is more important than ever before, and the channels available to us for communication are growing by the day. In both private and personal spheres "Social Networking" is the latest Internet phenomenon. But what exactly is it? If you're curious but have been swamped by the jargon, you should attend Social Networking - what is it, and how can it help me? the next in the Hayes Knight Seminar Series, hosted by Simon Garlick of Chilli Chocolate Marketing.
Read MoreBased just south of Adelaide in McLaren Vale, Chilli Chocolate Marketing is a boutique marketing agency with a particular focus on email marketing, customer retention, and relationships.
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