Google changes its search algorithm... again!
/Google rolls out a new algorithm to improve the quality of search results, specifically to downgrade low quality sites...
Read MoreGoogle rolls out a new algorithm to improve the quality of search results, specifically to downgrade low quality sites...
Read MoreGoogle's search engine is based on an link analysis algorithm known as PageRank. Google occasionally tweaks the PageRank algorithm to place greater or lesser emphasis on particular variables in order to improve its service. One of the things that Google has done recently is to include the geographical location of a website's server as an influential factor. Where your website is hosted now affects your Google ranking.
Read MoreAn unknown number of you may have been contacted recently by an Asian callcentre on behalf of a company calling itself "Big Roo". If you have been, well you're not the only one. Big Roo appears to be taking advantage of the demise of Yellow and White Pages to try and position itself as a sort of online replacement. (Newsflash - we have one. It's called "Google".)
Read MoreBased just south of Adelaide in McLaren Vale, Chilli Chocolate Marketing is a boutique marketing agency with a particular focus on email marketing, customer retention, and relationships.
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