Have we reached Peak Twitter?
/Columnists ADRIENNE LAFRANCE and ROBINSON MEYER writing for The Atlantic claim that stats show Twitter is entering its twilight years.
Read MoreMailChimp blocked for many Australian recipients
/Businesses relying on MailChimp to deliver their marketing and sales emails are caught up in a battle between online service providers that could mean their emails are only reaching a fraction of their intended audience, reports StartupSmart.
Read MoreEmail tip: remember whose voice you're using
/Increase your email response rates by writing in a real human's voice - but be careful, it's an illusion that is easily dispelled. Read on...
Read MoreHoliday season is fundraising season for non-profit orgs
/Did you know: 33% of all online donations made during the year are made during December? Or that 10% of all online donations made during the year are made on the days December 29, 30, and 31?
Read MoreASB: Facebook replies are now advertisements
/The Advertising Standards Board has set the regulatory cat among the social-media pigeons in a decision this week, ruling that posts by users to a company's Facebook page are advertisements by that company. Read on!
Read MoreCalculating the value of your email subscribers
/In a recent article for the Barossa Grape and Wine Association I talked about using reports and testing to work out what editorial tone would be most effective in capturing the attention of a email newsletter’s readers. (See "What’s the right tone when communicating with your winery’s email database?")
In a new post I focus on the readers themselves – the people on the mailing list - and ask: "What’s an email mailing-list subscriber actually worth to the business?"
Read More10 email marketing tips
/Here's a collection of 10 short tips that will help you improve your email marketing!
Read MoreWhat's the right tone when communicating with your email database?
/There is no one-size-fits-all "best tone". But here's what an online database-driven marketing campaign can do: it can reveal the best tone for the task at hand, and it can do so more accurately than traditional marketing methods, in a fraction of the time and at a fraction of the cost.
Read More