Is Facebook headed for a crash?

Princeton researchers forecast that Facebook will lose 80% of its peak user base within the next three years.

Facebook has spread like an infectious disease but we are slowly becoming immune to its attractions, and the platform will be largely abandoned by 2017, say researchers at Princeton University.

The forecast of Facebook's impending doom was made by comparing the growth curve of epidemics to those of online social networks. Scientists argue that, like bubonic plague, Facebook will eventually die out.

The social network, which celebrates its 10th birthday on 4 February, has survived longer than rivals such as Myspace and Bebo, but the Princeton forecast says it will lose 80% of its peak user base within the next three years.

A scary thought if you've put all your online marketing eggs into Facebook's basket. Read more.

New Instagram terms of use offend many

Instagram has become part of an Internet-marketing specialist's toolkit. It has a great reach, allows for key social/viral content sharing with searchable hashtags and integration with Facebook, Twitter, and Foursquare streams, and it is still dominated by iPhone users - the most valuable consumers of all.

But now Instagram has revealed an updated Terms of Use document and Instagram users do not like what they see.

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ASB: Facebook replies are now advertisements

The Advertising Standards Board has set the regulatory cat among the social-media pigeons in a decision this week, ruling that posts by users to a company's Facebook page are advertisements by that company. Read on!

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9 Ways Your Business Needs To Change To Become Social

"Social media has changed the way we do almost everything. We make buying decisions, find jobs, play games, listen to music and learn socially. But for business it’s clearly been a more challenging shift. Engaging in social media requires a fundamental change to the way businesses function and think. No wonder so many are slow to embrace social media and devote budgets to it."

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