Columnists ADRIENNE LAFRANCE and ROBINSON MEYER writing for The Atlantic claim that stats show Twitter is entering its twilight years.Read More
Princeton researchers forecast that Facebook will lose 80% of its peak user base within the next three years.
Facebook has spread like an infectious disease but we are slowly becoming immune to its attractions, and the platform will be largely abandoned by 2017, say researchers at Princeton University.
The forecast of Facebook's impending doom was made by comparing the growth curve of epidemics to those of online social networks. Scientists argue that, like bubonic plague, Facebook will eventually die out.
The social network, which celebrates its 10th birthday on 4 February, has survived longer than rivals such as Myspace and Bebo, but the Princeton forecast says it will lose 80% of its peak user base within the next three years.
A scary thought if you've put all your online marketing eggs into Facebook's basket. Read more.
Instagram has become part of an Internet-marketing specialist's toolkit. It has a great reach, allows for key social/viral content sharing with searchable hashtags and integration with Facebook, Twitter, and Foursquare streams, and it is still dominated by iPhone users - the most valuable consumers of all.
The Advertising Standards Board has set the regulatory cat among the social-media pigeons in a decision this week, ruling that posts by users to a company's Facebook page are advertisements by that company. Read on!Read More
CCM's Simon Garlick was interviewed recently for a feature article on "five key issues small to medium business enterprises need to address if they are to thrive and grow", published in the latest QANTAS Magazine. Read on!Read More
"Social media has changed the way we do almost everything. We make buying decisions, find jobs, play games, listen to music and learn socially. But for business it’s clearly been a more challenging shift. Engaging in social media requires a fundamental change to the way businesses function and think. No wonder so many are slow to embrace social media and devote budgets to it."Read More