Eye-opening figures in a report on Australian social-media use by small businesses:
Small businesses are either unsure or too busy to fully capitalise on the potential of social media, an industry analyst says, after it was revealed only 27% of SMEs are utilising social media.
This figure comes from a report published by Yellow Pages in partnership with the Australian Interactive Media Industry Association.
The report is based on a survey of 1,951 Australian SMEs regarding their usage of social media marketing. The survey reveals only 27% of small businesses and 34% of medium businesses have a social media presence.
“It’s clear that social media has enormous potential when it comes to marketing,” says Matt Thomson, co-founder of social media marketing firm Connect Social Media.
“The problem is, most small business owners are unsure and too busy to fully capitalise on social media’s potential.
“The average small business owner is simply too busy running their business to focus on keeping up with their Facebook page.
“And for the ones that do spend time on social media, they are often overwhelmed with where to start.”