A big claim from The Atlantic:
We've been trying to figure out the moment Twitter turned, retracing tweets to see whether there was something specific that soured the platform.
Something is wrong on Twitter. And people are noticing.
Or, at least, the kind of people we hang around with on Twitter are noticing. And it's maybe not a very important demographic, this very weird and specific kind of user: audience-obsessed, curious, newsy. Twitter's earnings last quarter, after all, were an improvement on the period before, and it added 14 million new users for a total of 255 million. The thing is: Its users are less active than they once were. Twitter says these changes reflect a more streamlined experience, but we have a different theory: Twitter is entering its twilight.