Instagram Takes The Lead In Wine Industry Advertising

Wine Business Magazine:

For the first time in history we have been endowed with a technology that allows anyone in the world to have a conversation with you in real time, without requiring a phone number, an email address or some other form of directory service. All they need to know is who you are and thanks to the nature of your product, there are a lot of people who know who you are! Every single one of the bottles you produce every year is a marketing tool to intrigue people enough to want to get to know you and your story.

Read more.

Google’s right-side Adpocalypse: What really happened

If you listened to some people, you’d think the change to Google’s desktop SERPs was the end of the world and going to crush everyone in its path, especially small businesses. Well, now it’s nearly a month later, and the data are actually showing a very different story from the narrative — and by different story, I mean the same. Very little has changed. The sky hasn’t fallen.
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Google Earth Pro is now free

The previously-USD400 all-bells all-whistles version of Google Earth, Google Earth Pro, is free as of today. 

Over the last 10 years, businesses, scientists and hobbyists from all over the world have been using Google Earth Pro for everything from planning hikes to placing solar panels on rooftops. Google Earth Pro has all the easy-to-use features and detailed imagery of Google Earth, along with advanced tools that help you measure 3D buildings, print high-resolution images for presentations or reports, and record HD movies of your virtual flights around the world. 


Starting today, even more people will be able to access Google Earth Pro: we're making it available for free. To see what Earth Pro can do for you—or to just have fun flying around the world—grab a free key and download Earth Pro today. If you're an existing user, your key will continue to work with no changes required.


Australian online wine sales overtake cellar door sales

As reported in the latest Daily Wine News:

Around one in five regular wine drinkers in Australia have bought wine online recently, making online sales more popular than direct purchases from the cellar door for the first time, according to a new report by Wine Intelligence.

Developments in consumer technology were influencing how people educated themselves about wine, with one in five wine drinkers searching for wine information on mobiles or tablets, according to the report.

The use of apps for wine information also saw a substantial increase, reaching 17 per cent of consumers, compared to two per cent in 2012.
— Australia Internet and Social Media Report

Exciting - and unsurprising - news to those of us involved in online marketing! More details here:


McLaren Vale's biggest Gorgeous Festival ever

It's been a busy past few weeks for us here at Chilli Chocolate, as we've been busy providing online marketing and event management services to one of the Fleurieu's most popular events, Gorgeous Festival in McLaren Vale.  I'll do a proper blog post soon, but I'll just leave this here...

The numbers are in, ladies and gentlemen, boys and girls; Gorgeous Festival 2014 was the most well-attended of all the Gorgeous Festivals to date by a ridiculous margin.
— Kelly

The 2014 Riverland Wine and Food Festival - huge success!

I have had the privilege of acting as the Event Manager for the Riverland Wine and Food Festival for the past two years, and Chilli Chocolate Marketing is both a sponsor and the provider of digital engagement services to the event. 

This year's festival - the "RWFF" to aficionados - was a huge success, boasting increased numbers over 2013 (which itself was up on 2012) without a single problem incident. I'll post some more bits of info over days to come as we learned some really interesting things; in the meantime, here is an album of photos to give you a sense of RWFF 2014 :)

RWFF 2014 on Flickr

-- Kelly