Australian online wine sales overtake cellar door sales

As reported in the latest Daily Wine News:

Around one in five regular wine drinkers in Australia have bought wine online recently, making online sales more popular than direct purchases from the cellar door for the first time, according to a new report by Wine Intelligence.

Developments in consumer technology were influencing how people educated themselves about wine, with one in five wine drinkers searching for wine information on mobiles or tablets, according to the report.

The use of apps for wine information also saw a substantial increase, reaching 17 per cent of consumers, compared to two per cent in 2012.
— Australia Internet and Social Media Report

Exciting - and unsurprising - news to those of us involved in online marketing! More details here: