More than once recently I've been asked by a client, or a potential client, about sales. "How many more sales will we make if…" is a question I've heard more than once. My answer was - can only be - "I don't know". And it's the truth. This may come as a shock to some readers, but sales and marketing aren't the same thing. They are often bound together mentally, in "Sales and Marketing". But they are very different things, and I'm not even sure that someone focused on one can be focused on the other.