Email marketing tip: subject line "power words"


The good folks at Campaign Monitor have crunched some numbers on the sorts of words which, when present in an email's subject line, are most likely to get that email opened.

Analyzing the behaviour of nearly 4 billion (!) recipients across 360,872 campaigns, the Campaign Monitor team reached the following conclusions:

Personalization rules - It's said that a person's favorite word is their own name and now, we have the facts to back this up. Without a doubt, subject lines that are personally addressed, do the best - just don't forget to test! 

Personal pronouns work, too - Don't have your subscribers' names handy? The popularity of "We" and "You/Your" shows that subject lines that make some kind of appeal to the reader are more likely to get a response.

Make it timely - Another trend to note is that subject lines that feature dates, or urgency seem to perform better than those that don't. Holding your subscribers to a date to act, or letting them know that you're waiting on them (with say, "Invitation") can be a very persuasive tactic.

Be exciting! Finally, we noticed while doing this research is that subject lines that end with an exclamation mark tend to result in more opens than those that don't. While we don't encourage everyone to go overboard with enthusiastic exclamations (!!), it's certainly interesting to see how a little extra energy in your subject impacts email behavior.

Email marketing is a game of percentages, and every little advantage helps. Read the full article for more details.

Big thanks to Campaign Monitor for their analysis!

(Image credit: Lousia Billeter, Creative Commons licence)

Tips for the time-poor

Time is money, as the old adage goes. But how many of us actually consider what that means to us personally? Well, what it means is this: when you waste time in your business you waste money in your business.

Here are some common-sense tips in a guest post from Hayes Knight SA Director Tim Sargent, aimed at improving efficiency in the office and maximising the usefulness of your time, both as an individual and as a member of a workplace team.

Read More

Be master of your domain (2)

We're still seeing quite a bit of business-related email from clients and potential clients bearing hotmail, gmail, and bigpond email addresses. This is something that we've talked about before ("Be master of your domain"), but we feel pretty strongly about it! Your email address is often the first thing that a new contact sees - it's their first experience of you and your business. Those valuable milliseconds of eyeball time should be advertising you, not bigpond!

Read More

Email newsletters take centre stage

Email has become one of the most important communications channels between a business and its audience. The Direct Marketing Association has estimated that every dollar spent on email marketing generates nearly $50 in return.

However, email’s not just about “selling stuff”! This is demonstrated by the way that we’re working with Hayes Knight SA to get the most out of email communications with its clients.

Read More