Whenever we sit down with a client to plan a customer-contact campaign like an email newsletter to the client's database our campaigns are based around contact at three-monthly intervals. That frequency isn't chosen at random: 90 days is the magic number, and this is something backed up by decades of marketing research across a range of industries.
Read MoreMany Wordpress themes from CMS theme agency Woothemes feature support for email newsletter service-provider Campaign Monitor in the form of a pretty "enter your e-mail address" widget. However, at present that widget adds only email addresses, not names -- and recording names is important. Here's how to get around that using some easily-tweaked tools to produce a slick-looking flexible subscription form that looks just as good as the native Woothemes widget.
Read MoreBased just south of Adelaide in McLaren Vale, Chilli Chocolate Marketing is a boutique marketing agency with a particular focus on email marketing, customer retention, and relationships.
Subscribe to the Chilli Chocolate Marketing e-newsletter. We promise not to spam you!
