Tech tip: Campaign Monitor subscription form for Wordpress/Woothemes

Many Wordpress themes from CMS theme agency Woothemes feature support for email newsletter service-provider Campaign Monitor in the form of a pretty "enter your e-mail address" widget. However, at present that widget adds only email addresses, not names -- and recording names is important. Here's how to get around that using some easily-tweaked tools to produce a slick-looking flexible subscription form that looks just as good as the native Woothemes widget.

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Email newsletters take centre stage

Email has become one of the most important communications channels between a business and its audience. The Direct Marketing Association has estimated that every dollar spent on email marketing generates nearly $50 in return.

However, email’s not just about “selling stuff”! This is demonstrated by the way that we’re working with Hayes Knight SA to get the most out of email communications with its clients.

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