The power of human faces in email marketing

The key to a good website, a good blog post, or a good email newsletter is having good content. The most important thing is to have something worth reading. But your content won't get read unless the document captures the reader's attention. How do you ensure your document gets and holds the reader's attention so he or she will actually notice the good content?

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What April's Adelaide earthquake can teach us about communicating

On 16 April, a few seconds after 11:28 PM, Adelaide was shaken by an earth tremor. Online discussion of this event began seconds later (the first Twitter posts are timestamped 11:28:10), conducted by people in Adelaide who were in front of their computers or holding smartphones as the ground shook.

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Change to CSS support (or lack) in Gmail

A short and esoteric update for those of you coding your own email templates:

Gmail (and thus also Google Apps) has long frustrated email marketers with its lack of support for internal or external stylesheets, instead requiring inline CSS.

This behaviour seems to have changed slightly, with Gmail now requiring more explicit inline styles. If you're interested in this sort of thing, read on for details!

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