The no.1 mistake made by small businesses on Facebook is a simple one: directing people to a "you don't have permission to see this" message.
"Only special people can see this thing and you're not special. You must have been invited by mistake."
Ouch. Not a good look.
Spotted this afternoon, an interesting post at Technology Spectator.
Fifteen years ago Sensis, the directories arm of Telstra, was untouchable. A listing in the Yellow and White Pages was essential for every business and Sensis’ monopoly was a true river of gold.
Sensis’ launch this week of an Australian partnership with the US based review site Yelp is Telstra’s desperate throw of the dice to survive in a market where its directories business has become irrelevant. ... The phone directory business model is a product of the 1920s and in many ways Telstra and the other Yellow Pages franchisees around the world should be greatful it has lasted so long.
Technology Spectator considers how much partnership with Yelp may help Sensis and comes to a conclusion of "not very much".
Here at CCM our advice has been, for many years, that a dollar spent on listing in Yellow and White Pages is a dollar wasted. Spend that dollar on improving your own website! Your company website is your home on the Internet. That's the #1 online location where you can form and cement relationships with potential customers, tell your own story, and market your products and services.
In a recent article for the Barossa Grape and Wine Association I talked about using reports and testing to work out what editorial tone would be most effective in capturing the attention of a email newsletter’s readers. (See "What’s the right tone when communicating with your winery’s email database?")
In a new post I focus on the readers themselves – the people on the mailing list - and ask: "What’s an email mailing-list subscriber actually worth to the business?"
Read MoreSteve Jobs changed the way we interact with technology and with each other. "Father of the Mac" he was the co-founder, former CEO, and chairman of Apple and the driving force behind the Mac, iPod, iPhone, and iPad; founder and former CEO of Pixar Animation Studios; following Pixar's purchase by Disney Jobs became a director of that company and its largest individual shareholder.
Read MoreHere's a collection of 10 short tips that will help you improve your email marketing!
Read MoreSponsorship is a fantastic–and often-overlooked–marketing channel that allows small businesses to form relationships with potential customers via a personal connection.
Read MoreThere is no one-size-fits-all "best tone". But here's what an online database-driven marketing campaign can do: it can reveal the best tone for the task at hand, and it can do so more accurately than traditional marketing methods, in a fraction of the time and at a fraction of the cost.
Read MoreI have been contacted lately by a few companies wanting to know if we can fill Adelaide maternity-leave vacancies for them. I hadn't considered this but with the new paid maternity-leave system in Australia, and a lot of women being in marketing, I thought I would look into it further. Read on!
Read MoreBased just south of Adelaide in McLaren Vale, Chilli Chocolate Marketing is a boutique marketing agency with a particular focus on email marketing, customer retention, and relationships.
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