Maintain contact, and be findable
/There are two clients available to you during a recession: the clients you currently have and the clients who are currently using the products and services of a competitor.
Read MoreThere are two clients available to you during a recession: the clients you currently have and the clients who are currently using the products and services of a competitor.
Read MoreMany Australian businesses are starting to experience the financial pressure of a recession. In times such as these some businesses "turtle" - they withdraw into a shell, cutting marketing and communications projects. Other businesses "go nova" - they spend up large on something, anything, just for the sake of being seen to be doing something. Neither approach is good for business.
Read MoreAt Chilli Chocolate Marketing we're all about relationships. About letting your clients know you love them. And when it comes to showing the love, the most important event on any company's calendar is the Client Christmas Function. It's where you say thanks; where you show off to your clients what great clients you have; and where you provide an environment for business networking. And Christmas is just around the corner. No, seriously. It is.
If you can only afford to host one client function a year, make it a Christmas Function - but you need to get in early. Like, now. If you leave it too much longer you will find that your preferred venues or days are already booked out, leaving you with alternatives that may not convey the "thanks" to your customers appropriately. You do not want your business to be the one left standing when all venues and entertainment are booked out in December.
Christmas functions do not need to be extravagant; it's your attention to detail that guests remember. Things such as:
If this all sounds like too much, give us a call - we can help.
Based just south of Adelaide in McLaren Vale, Chilli Chocolate Marketing is a boutique marketing agency with a particular focus on email marketing, customer retention, and relationships.
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