One day we realised we were running a collection of client websites hosted across different servers, connected through different Internet service providers, running different versions of different types of software, charging different (high) amounts, and even located in different countries.
So what did we do about it?
You know what this is, don't you.
Read MoreThe key to a good website, a good blog post, or a good email newsletter is having good content. The most important thing is to have something worth reading. But your content won't get read unless the document captures the reader's attention. How do you ensure your document gets and holds the reader's attention so he or she will actually notice the good content?
Read MoreI recently received a letter on important-looking letterhead from a company named "Domain Renewal Group" warning me that registration for the domain chillichocolatemarketing.com would be expiring shortly. You may yourself have received a letter like this.
It is a scam.
On 16 April, a few seconds after 11:28 PM, Adelaide was shaken by an earth tremor. Online discussion of this event began seconds later (the first Twitter posts are timestamped 11:28:10), conducted by people in Adelaide who were in front of their computers or holding smartphones as the ground shook.
Read MoreA short and esoteric update for those of you coding your own email templates:
Gmail (and thus also Google Apps) has long frustrated email marketers with its lack of support for internal or external stylesheets, instead requiring inline CSS.
This behaviour seems to have changed slightly, with Gmail now requiring more explicit inline styles. If you're interested in this sort of thing, read on for details!
Read MoreAt Chilli Chocolate Marketing we have one rule when it comes to computers: when in doubt, get a Mac. We’re undoubtedly in the minority though, as all recent studies show that Microsoft Windows still dominates the Australian corporate desktop.
Tech guru Renai LeMay of Delimiter recently asked a range of industry commentators – including yours truly – about the pros and cons of using Macs in the workplace.
We have completed a number of client projects lately that involved working with client Internet domains and domain names. In more than one case we have had to recover domains on behalf of clients who had lost control of them. For a domain name to be registered and used by your organisation, a number of different things need to be done at a number of different places:
If you do these things, or have them done for you, it's imperative that you keep track of them. Know who your providers are and have the usernames and passwords that you need to control your domain. More than once lately we have been about to commence work on a client campaign and have asked "where is your website hosted?" and been met with a blank look. "OK, who registered your company domain name?" Blank look. In cases like these, where we may have been engaged to build and launch a new website, sometimes the behind-the-scenes chasing of who registered what and who has the passwords can take longer than the task of actually building the website!
Documentation of domain registration and hosting details should be treated with the same care as business registration papers. Don't lose them. Make sure you have them and can bring them up at the drop of a hat. At Chilli Chocolate Marketing we actually provide a summary document containing all the server and provider information after the launch of an online campaign, so that our clients can have all their vital network information on file.
No more blank looks!
--Simon
Based just south of Adelaide in McLaren Vale, Chilli Chocolate Marketing is a boutique marketing agency with a particular focus on email marketing, customer retention, and relationships.
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