Merry Christmas 2011
/Thank you for your business, friendship, and support during 2011 - and we look forward to 2012!
Read MoreCalculating the value of your email subscribers
/In a recent article for the Barossa Grape and Wine Association I talked about using reports and testing to work out what editorial tone would be most effective in capturing the attention of a email newsletter’s readers. (See "What’s the right tone when communicating with your winery’s email database?")
In a new post I focus on the readers themselves – the people on the mailing list - and ask: "What’s an email mailing-list subscriber actually worth to the business?"
Read MoreSteve Jobs, 1955-2011
/Steve Jobs changed the way we interact with technology and with each other. "Father of the Mac" he was the co-founder, former CEO, and chairman of Apple and the driving force behind the Mac, iPod, iPhone, and iPad; founder and former CEO of Pixar Animation Studios; following Pixar's purchase by Disney Jobs became a director of that company and its largest individual shareholder.
Read More10 email marketing tips
/Here's a collection of 10 short tips that will help you improve your email marketing!
Read MoreBuilding relationships through sponsorship
/Sponsorship is a fantastic–and often-overlooked–marketing channel that allows small businesses to form relationships with potential customers via a personal connection.
Read MoreWhat's the right tone when communicating with your email database?
/There is no one-size-fits-all "best tone". But here's what an online database-driven marketing campaign can do: it can reveal the best tone for the task at hand, and it can do so more accurately than traditional marketing methods, in a fraction of the time and at a fraction of the cost.
Read MoreOutsourced marketing for maternity-leave vacancies
/I have been contacted lately by a few companies wanting to know if we can fill Adelaide maternity-leave vacancies for them. I hadn't considered this but with the new paid maternity-leave system in Australia, and a lot of women being in marketing, I thought I would look into it further. Read on!
Read MoreParanoid security policies pay off
/Almost a year ago I made a post explaining a bit about "Website hosting" - what it is and why Chilli Chocolate Marketing provides it to our clients if required. Now hosting a company website brings certain responsibilities. Website vandals and malicious hackers are constantly on the lookout for badly-secured websites - they're out there 24/7 performing the digital equivalent of trying doors and windows to see if they're locked and looking under doormats for spare keys.
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