How not to do SMS marketing
/This just arrived on my phone from a number not in my address book - so it just came up as a number rather than a person or company name:
Hi! It's as good as it gets SALE! Our mighty $AUD has power slammed Uncle Sam - prices crashed on all new stock. So so low! This SAT 10-4 be early. SMS NO 2stop.
Boy, they sure crammed a lot of information into that small message. Except for the company name, what they sell, and where they're located. Nice work, unknown marketers!
--Simon