South Australian Wine Industry Association adopts new SA brand
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The South Australian Wine Industry Association has become the first major industry to adopt and use the new State Brand. The launch of Adelaide – The Wine Capital of Australia coincides with the multi-million dollar campaign by SA Tourism to push visitors to the Barossa, which will be unveiled in June. This Wine Capital initiative has been driven by the SA Wine Industry Association with the support of Primary Industries and Regions SA (PIRSA), reports The Barossa Leader.