Over recent months we have worked on a number of projects with one of the most well-known names in South Australia's home-improvement industry, Homeplus Improvements. We have been able to assist Homeplus Improvements with a number of behind-the-scenes technical details - the sorts of things we touched on in our post "Know your domain details" - in order to launch a new website to support Homeplus Improvements's salespeople and sales activities. Has it worked? Well, over the six months of the website project we've seen:
- Visits increase by 81%
- Pageviews increase by 87%
- Clickthroughs from Google increase by 65%
- Site bounce rate* decrease by 31% (* this stat measures how long people stick around to read other pages on your website beyond the first page they visit. The longer people stay at your website, the lower your "bounce rate")
These statistics are due in no small part to a successful Search Engine Optimisation (SEO) campaign, one which among other things has seen Homeplus Improvements claim the #1 search-result placing on Google for target keywords of "room extensions" and "Adelaide"
"We're really happy with the way things are going. People are always talking to us about the website, the salespeople now have a great online presence to drive new business, and the website is bringing in new leads all the time. We're thrilled!"
- Steve Davies - Director, Homeplus Improvements
If you'd like to turn your website into a marketing tool that helps drive your business, call us today on (08) 8224 3300!