One of the challenges faced by anyone who works with websites is that of not knowing in advance what your website's visitors are going to use to do so.
The only sensible thing to do is to code to industry standards and keep fingers crossed that visitors are using standards-compliant web browsers. So what are we targeting?
Watching Facebook go from an insignificant little upstart to an industry-dominating juggernaut has been fascinating, as has watching something as inherently geeky as Internet social networking become an accepted and normal part of life and business. Facebook has become an integral part of how some of businesses, including some of my clients, portray themselves to the world.
I don't think that's always a good idea.
Combine your email marketing reports with your sales CRM to follow up on unsuccessful web leads - close the loop!
Read MoreWhat can you do when marketing is getting more people to visit your online store but the visitors are leaving your website without making a purchase? Lots!
Read MoreGoogle rolls out a new algorithm to improve the quality of search results, specifically to downgrade low quality sites...
Read MoreStruggling Telstra subsidiary Sensis will make up to 120 staff redundant nationally following a disastrous profit result on Monday that has left the directories business reeling...
Read MoreThis financial year I decided to take a more proactive role in the management of Chilli Chocolate Marketing’s accounts. My bookkeeper suggested that I purchase and install MYOB myself to accomplish this, but for a number of reasons I was reluctant to purchase and rely on a standalone software package installed on one particular computer.
So I asked around and conducted quite a bit of research into online accounting systems and the name that kept coming up was Xero.
One day we realised we were running a collection of client websites hosted across different servers, connected through different Internet service providers, running different versions of different types of software, charging different (high) amounts, and even located in different countries.
So what did we do about it?
Based just south of Adelaide in McLaren Vale, Chilli Chocolate Marketing is a boutique marketing agency with a particular focus on email marketing, customer retention, and relationships.
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