Location, location, location

Google's search engine is based on an link analysis algorithm known as PageRank. Google occasionally tweaks the PageRank algorithm to place greater or lesser emphasis on particular variables in order to improve its service. One of the things that Google has done recently is to include the geographical location of a website's server as an influential factor. Where your website is hosted now affects your Google ranking.

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Big Roo, big fail

An unknown number of you may have been contacted recently by an Asian callcentre on behalf of a company calling itself "Big Roo". If you have been, well you're not the only one. Big Roo appears to be taking advantage of the demise of Yellow and White Pages to try and position itself as a sort of online replacement. (Newsflash - we have one. It's called "Google".)

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